Royal Canadian Mounted Police

rcmp horse

The Brief

Have you heard the one about the consultant that was hired to do one thing, then realized something entirely different was needed?
That’s what happened when the RCMP contracted Colleen to help communicate corporate policies to its employees — 23,000 persons located across the country, many in remote locations without Internet access. The communication challenge was the limited means to share or receive information.
She began by surveying employees to identify their communication needs, then created a plan and built a team to implement it. Within three years, the department grew beyond employee communication to include crisis- and marketing-communication. Employee satisfaction of internal communication increased from 15 to 79 percent within the first year and to 87 per cent in the second. Colleen then set about integrating the new communication branch with the media relations and external publications units to enhance effective, consistent and more strategic communications.
At the commissioner’s request, Colleen became his speechwriter and was recognized by the Globe and Mail for her speech on organized crime. She was also the managing editor of the RCMP’s monthly, 40-page news magazine.