Anyone who works in fundraising knows just how challenging it is to meet increasing financial targets and to reinvigorate long-standing events. The IWK Women’s and Children’s Health Centre annual Kermesse was facing such challenges.
The organizing committee went to work to refresh this fun, family outing, keeping favourite old activities like the flea market, and bringing in new ones like the dunk tank and musical entertainment.
Colleen handled marketing and advertising by redesigning event collateral, launching a social media campaign, using media sponsorship, leveraging the committee members’ networks and inviting special guests including the lieutenant-governor of Nova Scotia.
Over the three years that Colleen worked on the Kermesse, it met or surpassed its targets, allowing the auxiliary to continue its important work for the hospital in funding needed items.
“Based on the years that I have been involved, this is the best coordinated PR campaign I have ever seen. The blog, the tweets, the TV ads, media releases, PR plan… the list goes on and on. It was fabulous.”
Sue Bain, co-director, IWK Health Centre Auxiliary Kermesse